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He hadn't even heard of Video Egg until a week ago. "I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month. "Actually, in the first 10 or 15 minutes." To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.Frind's parents, German farmers who emigrated just before his fourth birthday, bought a 1,200-acre plot 10 miles from town and initially lived in a trailer without electricity, phones, or running water.You will get more interest and responses here than all paid dating sites combined!

He always says exactly what he thinks." With friends and family, Frind expresses affection through playful pranks.

"We're trying to convince Max that we're interesting," she says sweetly.

That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.

It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.

Like most of his advertising deals, this one found Frind. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

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